Subscriber Account active since. Abercrombie Even the most conservative of companies rely on sex to sell their products. It plays into one of our deepest human desires. But since it saturates the market, this means of selling a product doesn't always work. American Apparel is constantly pushing the boundaries with its sex-infused ads. When the clothing company ran a billboard on Houston Street showing a woman wearing leggings and nothing else while bending over, people got angry.