You have to go after it with a club. It may not turn out to be that great and it might eventually find its way to the dumpster or recycling bin, but a professional shows up and works no matter what. A professional knows that the first hour or two of work is simply a warm-up exercise until their fickle muse finds them worthy of her attention. A professional artist knows that it takes years if not decades of experimentation and practice to perfect their craft.